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Press release: Agreement for the “Restoration and promotion of the ancient theatre of Hersonissos” via the “Community-Led Local Development (CLLD) funding tool.
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One of the first corporate members of DIAZOMA was the FOURLIS Group, which has been a member of the association since 2013.
The FOURLIS Group is one of the largest consumer goods trading groups operating not only in Greece but also in Cyprus, Bulgaria, Romania and Turkey in the retail home furnishings sector (IKEA stores) and sporting goods sector (INTERSPORT stores, The Athlete’s Foot). Recently, the group opened up to the real estate investment sector.
The FOURLIS Group has a very dynamic social responsibility department which implements various actions in relation to respect for human beings, society and protection of the environment. In 2008, the FOURLIS Group became an official member of the United Nations Global Compact, the largest international voluntary initiative for responsible corporate commitment.
To date, the FOURLIS Group’s total contribution to the DIAZOMA association amounts to 55,500 euros.
As part of this cooperation, the Group funded the Marketing Plan study of the “Natural and Cultural Route of Central Greece – OEDIPUS”, which constitutes one of the main pillars of the implementation of the route and gives it a new and complete identity.
In addition, the Group supported the Crowdfunding program implemented by DIAZOMA through the National Bank’s ACT FOR GREECE platform, aiming at raising the necessary sum for studies to restore the ancient theater of Kassopi.
Finally, in collaboration with IKEA, a Group company, and guided by its predilection for theater, it gave the opportunity to audiences of all ages to enjoy a play entitled “Theater in a trunk” that was not only entertaining and interactive but also educational. Through the performance, participants had the opportunity to learn about all the milestones in the history of Greek theater, from its birth in ancient Greece to modern Greek theater through the dark Middle Ages. These performances were given free of charge in IKEA stores across the country.
The DIAZOMA association has found in the FOURLIS Group an ally willing to actively contribute to the creation of high quality cultural tourism programs.