The “MOREA” Cultural Route: a cultural cycling route from Kalamata to Ancient Thouria
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Corporate members: the FOURLIS Group
Corporate members: the Economia Group
THE LIFE CYCLE OF CULTURAL ROUTE AND ARCHAEOLOGICAL PARK PROGRAMMES
The life cycle of these programmes consists of three major phases:
The first phase involves designing the Cultural Route/Archaeological Park programme, as well as preparing and adopting a relevant strategy, via the following steps:
The second phase concerns the construction of the programme and coincides with 4 distinct steps aiming to:
The third phase concerns the proper functioning of the cultural tourism product via the Destination Marketing and Management Organization (DMO). The DMO daily ensures that the entire “chain” of resources and services of the holistic cultural tourism product maintains its high quality. For example, the DMO as route operator is tasked with monitoring the proper functioning and maintenance of infrastructure, coordinating cooperation with business and local communities, and attending to the continuous marketing of the route.
For DIAZOMA, the establishment of a dedicated structure supporting operators and new cultural tourism products and providing assistance to ensure their good operation and sustainability where necessary is the linchpin of this effort.