DIAZOMA and the Cultural Route of Epirus in The Mediterranean Lifestyle Magazine
DIAZOMA’s development proposal for Central Macedonia: the “Alexandros (Alexander the Great)” Cultural Route
”Let our past meet the future”: The Ancient Theatre of Acharnes
The Ancient Greek Theatre of Akrai, Syracuse
Our Journey: Valley of the Muses- The Ancient Theatre of Askra, Boeotia
THE LIFE CYCLE OF CULTURAL ROUTE AND ARCHAEOLOGICAL PARK PROGRAMMES
The life cycle of these programmes consists of three major phases:
The first phase involves designing the Cultural Route/Archaeological Park programme, as well as preparing and adopting a relevant strategy, via the following steps:
The second phase concerns the construction of the programme and coincides with 4 distinct steps aiming to:
The third phase concerns the proper functioning of the cultural tourism product via the Destination Marketing and Management Organization (DMO). The DMO daily ensures that the entire “chain” of resources and services of the holistic cultural tourism product maintains its high quality. For example, the DMO as route operator is tasked with monitoring the proper functioning and maintenance of infrastructure, coordinating cooperation with business and local communities, and attending to the continuous marketing of the route.
For DIAZOMA, the establishment of a dedicated structure supporting operators and new cultural tourism products and providing assistance to ensure their good operation and sustainability where necessary is the linchpin of this effort.